Ignacio Mas - Consultant on mobile money and technology-enabled models for financial inclusion

About me

I have been Senior Advisor in the Financial Services for the Poor program at the Bill & Melinda Gates Foundation and at the Technology Program at CGAP. Previously I was Director of Global Business Strategy at Vodafone Group, Executive Vicepresident of Marketing and Account Management at DoCoMo interTouch, and Senior Manager responsible for telecoms investments in Europe for Intel Capital.

I have undergraduate degrees in maths and economics from MIT and a PhD in economics from Harvard University. I have been Adjunct Professor at the Booth School of Business at the University of Chicago.

I am currently a Senior Fellow at the Fletcher School's Center for Emerging Market Enterprises at Tufts University, and an Associate with Bankable Frontier.

Instructional videos

These are short instructional videos I have made in the style of the Khan Academy:

 -  On savings as deferred payments
 -  On household financial management practices
 -  On the subtlety of informal savings mechanisms
 -  On the big picture challenge of financial inclusion
 -  On branding mobile money
 -  On the basics of pricing mobile money
 -  On the creation & distribution of electronic money

Some favorite reads

 -  Katherine Boo's Behind the beautiful forevers
 -  Susan Johnson et al The rift revealed
 -  Parker Shipton's How Gambian's save
 -  Claire Alexandre's You think you know M-PESA

Contact me


On Mobile Money and the Informal Economy

On Mobile Financial Services 2011 Report

Networks want to connect, at MWC2011

On savings by the poor, at TEDx Seattle

On liquidity management for mobile money

On the role of mobile operators


Publications

View all my publications here

Some "big thoughts:"
  • Save by sending money to yourself (paper)
  • Deposit and withdraw by transfering value electronically between your banknotes and your bank account (paper)
  • Just like buying rice at the corner store: creating a retail market for cash (paper)
  • Ten practical ways to enhance mobile money (blog)

Recent posts

  • Ten practical ways to enhance the mobile money offer  [From Mobile MoneyAsia blog, 21 May 2013]  Here is a collection of concrete ideas I’ve put forth in the past to make mobile money more useful for customers. Sadly ...
    Posted May 21, 2013, 6:11 AM by Ignacio Mas
  • Fine-tuning money management concepts  [From Center forFinancial Inclusion blog, with P Mukherjee, 8 May 2013]  We recently completed extensive field work on people’s money management practices in India and Bangladesh, funded by The ...
    Posted May 8, 2013, 9:21 AM by Ignacio Mas
  • A system solution to the problem of direct deposits  [From MMU blog, 2 May 2013, by Philip Levin]  We received some great comments from readers in response to the recent MMU Spotlight on direct deposits. Among them, was a ...
    Posted May 2, 2013, 2:37 AM by Ignacio Mas
  • Unburdening phone menus  [From Mobile MoneyAsia blog, 27 April 2013]  Disruptive innovation typically occurs when market outsiders conceive of a service with a radically simplified user experience, offer it at a much lower ...
    Posted Apr 27, 2013, 2:38 AM by Ignacio Mas
  • A cash-lite world: safe, cheap and convenient payments for all  [From The Guardian,Global Development Professionals Network, with David Porteous, 24 April 2013]  In the past two decades, the world's information grid has expanded massively. Digital signals are all ...
    Posted Apr 24, 2013, 8:42 AM by Ignacio Mas
  • Measuring (and missing) financial inclusion  [From FinancialAccess Initiative blog, 5 April 2013]  If there’s a growth industry in financial inclusion, it’s in data and measurement. And if there’s something experts are increasingly ...
    Posted Apr 9, 2013, 11:28 PM by Ignacio Mas
  • Situating financial decisions  [From IMTFI blog, 27 March 2013]  Understanding customers’ purchase decisions is the core of the marketing challenge. We know it’s about segmenting in order to get more granular customer ...
    Posted Mar 27, 2013, 11:08 PM by Ignacio Mas
  • Will digital books rule any more than digital money?  [From SavingsRevolution blog, 27 March 2013]  Are you an avid book reader and haven’t got a Kindle? You may want to try it. Digital consumption of books has improved ...
    Posted Mar 27, 2013, 11:42 AM by Ignacio Mas
  • Mobile money agents in Tanzania: How busy, how exclusive?  [From CGAP blog, 19 March 2013, with Agathamarie John; see original post to view graphs] The Financial Sector Deepening Trust of Tanzania (FSDT) undertook a census of cash outlets in ...
    Posted Mar 19, 2013, 9:53 AM by Ignacio Mas
  • Bring in the tech nerds to help expand financial inclusion  [From World Bank PSD blog, 13 March 2013]  It has become mainstream to think that digital technologies will have a significant role to play in addressing the financial inclusion challenge ...
    Posted Mar 13, 2013, 10:01 AM by Ignacio Mas
Showing posts 1 - 10 of 68. View more »
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