[From World Bank PSD blog, 6 September 2012] 

As regulators from across the developing world prepare to gather at the Alliance for Financial Inclusion’s annual Global Policy Forum which will be held in Capetown on 26-28 September, may I offer some thoughts on where we are at in the excellent financial inclusion journey and what is required to take it forward.

Financial inclusion by halves
Half the world is unbanked. In developing countries, half of accounts are inactive. And half of the active ones have the equivalent of just a few days of household income. (How do I know this is roughly the picture? I make it a point to throw that into conversations with bankers and mobile money operators, and eyes are cast down. The global Findex survey, though it is silent on account balances, does reveal a large gap between those who say they have an account and those who say they save in it.) Getting banked is hardly a quantum leap for most people in the informal sector.

Too much financial education
Surely that’s because a majority of poor and informal people who are offered an account don’t understand how they can benefit from the account. Before we send the financial education corps in, hear them out. People budget and discipline themselves by separating money into distinct categories and savings vehicles. Expecting them to regroup all that value and dump it into a single account goes against the grain of the financial education they have received from their parents and grandparents. And having to spread their meager savings across multiple single-purpose accounts is too complex for them. They don’t need re-education, what they need is easy-to-use services that accommodate and extend how they think about money and organize their future outlays.

Half the job of money
If savings aren’t a good hook, what about payments? That’s become the standard bet behind mobile money. It works for remote payments where cash performs dismally, but it’s a whole different story to get people to pay for goods at the local store electronically when what they have is cash. We need mobile money to fulfill the two standard functions of money: storage of value and means of payment. You can have a great store of value that is a lousy means of payment (some might think cow), but I can’t see a lousy store of value that is a great means of payment. The two functions are in fact inseparable. If you want daily in-store payments to go mobile, you need to find ways to fatten those mobile accounts.

We need innovation, I’m afraid
So what’s the way forward? We don’t have the recipe but it surely involves listening to customers and trying out new things. I’ve proposed recasting shorter-term savings as a set of future payments to oneself – if you have income today, you might send it to yourself to next Friday because that’s when you have to pay your child’s school fees. Maybe that’s right, or maybe not. The point is that we need innovation and we need disruption. Regulators need to be particularly careful to not entrench the status quo, and to not make assumptions about who will do what, how, because none of us know. Innovation begins by opening up the field (think e-money issuer licenses), it is fostered by rolling back regulations that are no longer necessary with today’s technology (think cashing in/out at retail shops), and it is fueled by taking bold steps that address major barriers (think paperless account opening with deferred know-your-customer procedures on small accounts).